Unbounce Review
Unbounce is a platform designed to help businesses create high-converting landing pages, popups, and sticky bars without needing to write code.
It offers a drag-and-drop builder, AI-driven optimization tools, and a range of customizable templates, making it ideal for marketers focused on improving lead generation and conversions.
In addition to its core features, Unbounce provides A/B testing, advanced targeting, and analytics to help users refine their campaigns. It integrates with popular marketing tools, allowing businesses to streamline their marketing efforts and boost performance across different channels.
4.5
Pricing
Launch ₹6143
Optimize ₹9048
Accelerate ₹14942
Ranked 2 from 8 Landing Page Creators
Performance: |4.9| 
Unbounce delivers strong performance by offering fast-loading, mobile-responsive landing pages that are optimized for conversions. Its AI-powered Smart Traffic feature automatically directs visitors to the best-performing page variant, increasing engagement and lead generation. The platform’s ability to integrate with various marketing tools further enhances efficiency and campaign results.
Uptime: |4.9|
Unbounce boasts reliable uptime, ensuring that landing pages remain accessible and functional with minimal downtime. The platform is designed for stability, offering consistent performance to support uninterrupted marketing campaigns and maximize conversion opportunities.
Customer Service: |4.8|
Unbounce provides strong customer service through a range of support options, including live chat, email support, and an extensive help center. Their customer success team is responsive, offering personalized assistance, and they also provide educational resources like webinars and tutorials to help users maximize the platform’s features.
Pricing: |4.7|
Unbounce offers tiered pricing plans based on business needs, starting with the Launch plan for small businesses, followed by Optimize, Accelerate, and Concierge plans for growing businesses with more advanced requirements. Pricing varies by features such as A/B testing, Smart Traffic, and the number of landing pages and conversions supported. They also provide a 14-day free trial to explore the platform before committing.
Overview
Professional Templates Made Simple
If you’re looking for a professional yet easy-to-use landing page creator, Unbounce is an excellent choice. It offers an intuitive editor that allows you to design stunning, high-conversion landing pages effortlessly. Plus, you can take advantage of a 14-day free trial to explore the features and tools before committing.
No need for HTML or coding knowledge—the setup wizard guides you through creating flawless pages.
Though primarily designed for marketing agencies, small businesses and individuals can also benefit from Unbounce to build a strong online presence.
What Is Unbounce
Unbounce is a marketing platform that specializes in helping businesses create high-converting landing pages, popups, and sticky bars. It provides users with a user-friendly drag-and-drop builder, AI-driven optimization tools, and a variety of customizable templates designed to enhance lead generation and improve conversion rates.
Who Is It For?
Unbounce is primarily targeted at:
Digital Marketers: Professionals looking to optimize their campaigns and improve conversion rates through effective landing pages.
Small to Medium-Sized Businesses: Companies that may not have extensive resources for web development but want to create professional-looking landing pages quickly.
E-commerce Businesses: Online retailers aiming to drive sales through targeted landing pages for specific promotions or products.
Agencies: Marketing agencies that manage multiple clients and need a scalable solution for creating landing pages and lead generation tools.
Startups: New businesses seeking to establish a strong online presence and capture leads efficiently.
FEATURES |5.0|
Drag-and-Drop Builder: Allows users to create custom landing pages easily without any coding knowledge, using a visual interface.
AI-Powered Smart Traffic: Automatically directs visitors to the landing page variant that is most likely to convert based on their characteristics.
A/B Testing: Enables users to test different versions of their landing pages to identify which elements drive the best performance.
Customizable Templates: Offers a library of professionally designed templates that can be tailored to suit different branding and marketing needs.
Integrations: Seamlessly connects with various marketing tools, including CRM systems, email marketing platforms, and analytics tools, to streamline workflows.
Popups and Sticky Bars: Provides additional tools for lead capture and engagement, enhancing overall conversion strategies.
Analytics and Reporting: Delivers insights on visitor behavior and campaign performance, helping users optimize their landing pages for better results.
Unbounce provides a powerful drag-and-drop tool that lets you easily add images, text, videos, and even maps to your landing page, arranging them however you like. You can also integrate social media, downloadable content (like eBooks), subscription forms, and more.
Once your landing page is live, you can monitor visitor stats to track traffic and conversion rates, and use A/B testing to refine and improve your performance.
Some of its advanced features include Dynamic Text Replacement, which allows you to instantly update keywords across all pages, custom confirmation pages, campaign grouping, and more.
The best part is that Unbounce integrates with top marketing tools like Zapier, MailChimp, WordPress, HubSpot, Marketo, Salesforce, and many others, helping you boost efficiency in no time.
Why you should consider Unbounce?
You should consider Unbounce for its user-friendly interface, which allows anyone to create professional-quality landing pages quickly using its drag-and-drop builder. This feature makes it easy to customize templates and optimize designs, enabling businesses to launch campaigns efficiently without relying heavily on technical resources.
Another key advantage is Unbounce’s AI-driven Smart Traffic feature, which automatically directs visitors to the most effective landing page variant based on their characteristics. This enhances user experience and boosts conversion rates, making marketing efforts more effective.
Additionally, Unbounce provides robust analytics and A/B testing tools for tracking performance and making data-driven decisions. Its seamless integration with various marketing tools streamlines workflows, making it an ideal choice for digital marketers and businesses focused on optimizing lead generation strategies.
Popular Landing Page Builders
Service Offered
Landing Page Builder: A powerful tool that allows users to create optimized landing pages without any coding skills.
Popups: Customizable popups that help capture leads and engage visitors effectively.
Sticky Bars: Non-intrusive banners that can be placed at the top or bottom of pages to promote offers or collect leads.
Smart Traffic: AI-driven feature that automatically directs visitors to the landing page variant that is most likely to convert for them.
A/B Testing: Tools to test different elements of landing pages (such as headlines, images, and calls to action) to determine which variations perform best.
Conversion Analytics: Detailed analytics and reporting features that provide insights into visitor behavior and landing page performance.
Integrations: Compatibility with numerous marketing and CRM tools, enabling seamless data flow and workflow efficiency.
Templates Library: Access to a wide range of pre-designed templates for various industries and campaign types, making it easier to get started quickly.
PROS AND CONS OF UNBOUNCE
Pros of Unbounce
User-friendly drag-and-drop interface for easy landing page creation.
Extensive library of customizable templates to speed up the design process.
AI-powered Smart Traffic feature improves conversion rates by directing visitors effectively.
Robust A/B testing and analytics tools for performance tracking and optimization.
Responsive design ensures landing pages work well on all devices.
Excellent customer support with live chat and extensive resources.
Seamless integration with various marketing tools and CRMs for streamlined workflows.
Cons of Unbounce
For new or small enterprises, prices might be quite exorbitant.
There can be a learning curve for certain complex capabilities for novice users.
Limited customization options in the lower-tier plans.
Certain integrations may require additional configuration or technical knowledge.
No free plan available; only a 14-day free trial is offered.
The focus is primarily on landing pages, which may not suit all marketing needs.
High competition in the landing page builder market may offer similar features at lower prices.
Product and Resources
Products
Landing Page Builder: The intuitive drag-and-drop builder allows users to create customized, high-converting landing pages without any coding knowledge, making it accessible for marketers of all skill levels.
Smart Traffic: This AI-driven feature automatically directs visitors to the most suitable landing page variant based on their characteristics, improving user experience and increasing conversion rates.
Resources
Help Center: Unbounce provides a comprehensive help center filled with articles, tutorials, and guides that assist users in effectively utilizing the platform and optimizing their landing pages.
Webinars: Regular educational webinars hosted by Unbounce cover various topics related to landing page optimization and marketing strategies, helping users stay informed about best practices and industry trends.
By Use Case
1. PPC (Pay-Per-Click)
Landing Page Optimization: Unbounce allows marketers to create highly targeted landing pages that align with their PPC ads, improving Quality Scores and boosting conversion rates.
A/B Testing: Users can easily test different headlines, images, and calls to action to determine which combinations drive the highest conversions from PPC traffic.
2. Social Ads
Tailored Landing Pages: Marketers can design landing pages specifically for social media campaigns, ensuring the content resonates with the audience and matches the ad’s messaging.
Popups and Sticky Bars: These features can be used to capture leads from social traffic, promoting special offers or encouraging sign-ups directly from the landing page.
3. Email Marketing
Dedicated Landing Pages: Unbounce enables the creation of landing pages tailored for specific email campaigns, improving engagement and driving targeted traffic for promotions or announcements.
Lead Capture Forms: Users can integrate lead capture forms on landing pages to gather subscriber information, enhancing email lists and nurturing leads effectively.
4. Lead Generation
High-Converting Forms: Unbounce provides customizable forms that can be embedded on landing pages to collect visitor information, making it easier to generate qualified leads.
Smart Traffic for Optimization: The Smart Traffic feature ensures that visitors are directed to the landing page variant most likely to convert, optimizing lead generation efforts based on user behavior and preferences.
TEMPLATES |4.6|
Over 125 Stunning Templates to Choose From
All Unbounce templates are mobile-friendly and thoughtfully designed to drive engagement and conversions.
Template Selection: Unbounce provides a wide range of templates that can be filtered by industry, campaign type, or use case, making it simple to find the perfect match. Additionally, third-party templates are available for purchase on Themeforest.
EASY OF USE |4.2|
Intuitive Drag-and-Drop Builder: The platform features a simple drag-and-drop interface that allows users to easily create and customize landing pages without needing coding skills.
Pre-Designed Templates: Unbounce offers a library of professionally designed templates that can be customized, saving time and effort in the design process.
User-Friendly Dashboard: The dashboard is organized and straightforward, making it easy for users to navigate between different features and manage their campaigns.
Guided Tutorials and Resources: Unbounce provides comprehensive tutorials, guides, and webinars to help users quickly learn how to utilize the platform effectively.
Responsive Design: Landing pages created with Unbounce are mobile-responsive by default, ensuring a good user experience across devices without extra effort.
Integration Capabilities: Easy integration with popular marketing tools and CRMs simplifies workflows and allows users to connect their existing systems without hassle.
A/B Testing Made Simple: The platform facilitates straightforward A/B testing, enabling users to experiment with different elements and easily analyze results for optimization.
Customer Support Access: Unbounce offers robust customer support options, including live chat and email, helping users resolve any issues they encounter quickly.
Unbounce Creates Beautiful and High-Performing Landing Pages
Unbounce is both powerful and user-friendly. The builder opens to a spacious workspace with helpful guidelines.
Unbounce walks you through an onboarding process the first time you log in, outlining features and settings in straightforward, understandable language.
Working with elements is easy, and the properties tab on the right allows you to customize every aspect of your page. Even if you’re new to it, helpful instructions are readily available, making you feel like a pro by the time you’re ready to publish.
Marketers will appreciate the professional A/B testing and analytical tools provided.
Getting started with Unbounce
Visit the Unbounce Website: Go to Unbounce homepage and click on the “Start My Free Trial” or “Get Started” button on the homepage.
Choose a Plan: Select the pricing plan that suits your needs (you can also opt for the 14-day free trial) and click on the corresponding button to proceed.
Enter Your Information: Fill out the sign-up form with your name, email address, and password. You will require your working email address for account verification, so make sure you use one.
Provide Additional Details: Complete any additional fields as prompted, such as your company name and website URL, to help tailor your experience.
Confirm Your Email: Check your email inbox for a confirmation email from Unbounce and click on the verification link provided to activate your account. Once verified, you can log in and start creating landing pages!
GTMetrix
SUPPORT |4.7|
Unbounce offers comprehensive customer service and support to ensure users have a positive experience while utilizing the platform. These are the salient characteristics of their customer service:
Live Chat: Users can access real-time assistance through the live chat feature, allowing for quick resolution of issues and questions during business hours.
Email Support: For less urgent inquiries, users can reach out to Unbounce’s support team via email, where they typically receive timely responses.
Help Center: Unbounce provides an extensive help center filled with articles, tutorials, and guides that cover various topics, helping users troubleshoot issues and learn how to use the platform effectively.
Webinars and Tutorials: The platform offers educational resources, including webinars and video tutorials, to help users understand features and best practices for creating effective landing pages.
Community Forum: Users can engage with other Unbounce customers through a community forum, sharing insights and solutions to common challenges.
Dedicated Onboarding: For higher-tier plans, Unbounce provides personalized onboarding assistance, helping new users get set up and maximize their use of the platform.
Knowledge Base: An organized repository of frequently asked questions and detailed articles that allow users to find solutions independently.
Review
PRICING |4.3|
Premium Features, Professional Pricing
Unbounce is tailored for large enterprises and marketing agencies, and its pricing reflects that.
Annual plans offer a 25% discount, though the costs remain relatively steep. While Unbounce delivers a robust set of features and integrations, there are limitations on the number of monthly conversions and visitors, which some may find restrictive.
You can try any Unbounce plan free for 14 days, but a credit card is required upfront.
Unbounce
LAUNCH
₹6143
/MONTHS
Unbounce
OPTIMIZE
₹9048
/MONTHS
Unbounce
ACCELERATE
₹14942
/MONTHS
Unbounce
LAUNCH
₹6143
/MONTHS
Unbounce
OPTIMIZE
₹9048
/MONTHS
Unbounce
ACCELERATE
₹14942
/MONTHS
Unbounce Alternatives
Frequently Asked Question.
Unbounce is a marketing platform that allows users to create high-converting landing pages, popups, and sticky bars without needing coding skills. It features a drag-and-drop builder and various optimization tools.
Unbounce offers several pricing plans starting from $90/month for the Launch plan, with higher tiers like Optimize and Accelerate providing more features and capabilities. There’s also a free 14-day trial available.
Sure, before committing to a commercial service, consumers may experience Unbounce’s features and capabilities via a 14-day free trial.
Yes, Unbounce integrates with various marketing and CRM tools, including Mailchimp, HubSpot, Salesforce, and Zapier, enabling seamless workflows.
Yes, Unbounce has a library of professionally designed templates that can be customized to fit different industries and campaign types.
Smart Traffic is an AI-powered feature that automatically directs visitors to the landing page variant that is most likely to convert based on their characteristics, improving user experience and conversion rates.
Yes, Unbounce includes A/B testing tools that allow users to test different versions of landing pages to determine which elements drive the best performance.
Absolutely! Unbounce is ideal for e-commerce businesses looking to create targeted landing pages for specific products or promotions to increase conversions.
Unbounce provides live chat support, email assistance, a comprehensive help center, webinars, and tutorials to help users with any questions or issues.
Yes, all landing pages created with Unbounce are responsive by default, ensuring they look great and function well on mobile devices and desktops.