HubSpot Form Builder Review
HubSpot form builder is user-friendly, but its focus on marketing makes it somewhat limited. If you need a tool for step-by-step form creation and customer list management, HubSpot is a solid, risk-free choice, especially with its free plan.
HubSpot’s Form Builder is a versatile and user-friendly tool designed for creating forms with ease. It is particularly well-suited for marketing teams, with its primary focus on lead generation and customer data collection. The drag-and-drop functionality allows for simple form creation, making it accessible even for those without technical skills. Additionally, the forms integrate seamlessly with HubSpot’s CRM, allowing users to capture and manage leads effectively.
One of the key advantages of HubSpot’s Form Builder is its free plan, which offers a great entry point for businesses looking for a basic form-building solution. However, its limitations become apparent for users needing more advanced features or complex form workflows, as the tool is primarily geared towards marketing needs. Overall, HubSpot’s Form Builder is an excellent choice for small to medium-sized businesses looking for a straightforward solution to capture and manage customer data, particularly within the HubSpot ecosystem.
4.5
Pricing
Starter ₹4183
Professional ₹66928
Enterprise ₹267712
Ranked 7 from 29 Form Builders
Performance: |4.9| 
HubSpot’s Form Builder performs well for basic form creation, offering an intuitive drag-and-drop interface and seamless integration with its CRM. It’s efficient for capturing leads and managing customer data, especially for marketing-focused tasks. However, it lacks advanced customization features, making it less ideal for complex form needs or broader business applications beyond marketing.
Uptime: |4.9|
HubSpot’s Form Builder boasts reliable uptime, benefiting from HubSpot’s robust infrastructure. The tool consistently performs without significant downtime, ensuring smooth form creation and data collection. This reliability is crucial for businesses needing uninterrupted lead generation and customer interaction. While rare technical issues may occur, overall uptime and performance remain strong, making it a dependable choice for marketers.
Customer Service: |4.8|
HubSpot offers excellent customer service for its Form Builder, providing various support channels, including live chat, email, and phone support for paid users. Free plan users have access to a rich knowledge base, tutorials, and community forums. The responsive and helpful support team ensures quick issue resolution, enhancing the overall user experience with the tool.
Pricing: |4.7|
HubSpot’s Form Builder offers a free plan, making it accessible for small businesses and startups. However, advanced features are only available through HubSpot’s paid Marketing Hub plans, which start at $18/month. While the free plan is great for basic needs, users seeking more customization and advanced functionality may need to upgrade to a higher-tier subscription.
Overview
Create Online Forms with Easy CRM Integration
HubSpot’s form builder is available for free as part of its comprehensive inbound marketing platform, which also includes tools like CRM, email marketing, live chat, and marketing analytics. Designed for lead generation, HubSpot is a strong choice for businesses looking to expand.
While HubSpot offers both free and paid plans, the paid versions can be expensive, so it’s advisable to try the free plan first. With over 64,000 users across 100 countries, including major brands like Casio and Suzuki, HubSpot is widely trusted.
The platform supports 18 languages, including Spanish, French, German, and Chinese, making it a great fit for businesses with an international audience. However, it has some limitations, and there are more affordable alternatives, like JotForm and Cognito Forms, that you might want to explore.
TEMPLATES |4.7|
Great Templates for Lead Capture, but Limited in Number
If you’re seeking a form builder with a wide selection of professionally designed templates, HubSpot may not meet your expectations. It offers just five templates, even on paid plans, with the promise of adding more in the future. On the bright side, the available templates are mobile-responsive and well-designed.
These templates are primarily geared toward marketing and lead generation. Options include Registration (for product updates or service signups), Contact Us, Newsletter Signup, E-book Download, and Event Registration.
However, the templates are quite similar and very basic. In comparison, JotForm offers thousands of templates, making HubSpot’s selection rather limited.
You can still customize the pre-designed templates by adding new form fields using the drag-and-drop editor. There are styling options available in the form settings that apply to all forms, and if you’re on a paid plan, you can edit styles on individual forms. For full customization with CSS and JavaScript, you’ll need to upgrade to one of the Marketing Hub plans.
FEATURES |4.6|
Form Features to Help Grow Your Business
HubSpot’s form builder is primarily designed for marketers, so it may not be ideal for surveys, quizzes, or job application forms. However, it excels in customer relationship management.
It includes a wide range of contact information fields, some of which you might not typically consider, like preferred language, salutation, military status, and Twitter username. It also offers simple options for GDPR compliance (European data privacy).
With HubSpot Forms, you can create custom fields with features like multiple checkboxes, dropdown menus, single and multi-line text fields, date pickers, and file uploads. Additionally, HubSpot’s translation function supports English, Spanish, French, German, Chinese, and more languages in beta, making it suitable for businesses with international clients.
Easy WordPress Integration
Upon signing up for HubSpot, you’ll be prompted to indicate whether your website uses WordPress. If you do, HubSpot provides a free plugin that enables seamless integration, allowing you to easily add forms to your web pages.
If you don’t use WordPress, you can publish your forms on your site using a “share link” or by embedding HTML code.
Create Pop-Up and Smart Forms
The Pop-Up Forms feature is designed to help you grow your mailing list. These forms can be used for signing up for email updates in various formats, including pop-up boxes, drop-down banners, and slide-in boxes.
Smart Forms utilize HubSpot’s concept of “progressive profiling” to determine which forms to show to website visitors based on their location (geotargeting) or their previous visits to your site. This feature effectively captures new customer leads while preventing returning visitors from being overwhelmed by signup, registration, or contact forms during each visit.
Automatic Follow-Up Emails
You can schedule up to three follow-up emails to be sent after a form submission, helping you nurture potential leads. These follow-up emails offer various customization options, including personalized email footers, the ability to adjust the timing between emails, and customization of the subscription type.
Popular Form Builders
Services provided
HubSpot’s Form Builder provides a user-friendly platform for creating customizable forms aimed at lead generation and customer engagement. It offers a variety of contact fields, including options for GDPR compliance and progressive profiling to tailor forms based on visitor behavior. Users can integrate forms seamlessly into WordPress or use HTML embed codes for other websites. The tool also features pop-up forms to enhance mailing list growth and allows for automated follow-up emails to nurture leads. With multilingual support, it caters to a diverse, global audience.
PROS AND CONS OF HUBSPOT FORM BUILDERS
Pros of HubSpot Form Builders
User-Friendly Interface: The drag-and-drop functionality makes form creation easy, even for non-technical users.
Seamless CRM Integration: Integrates smoothly with HubSpot’s CRM, enabling efficient lead management and data collection.
Free Plan Available: Offers a free version that provides basic features, making it accessible for small businesses.
Mobile-Responsive Templates: The forms are designed to work well on mobile devices, enhancing user experience.
GDPR Compliance: Includes options for compliance with data privacy regulations, which is essential for European users.
Multilingual Support: Supports multiple languages, making it suitable for businesses with an international audience.
Cons of HubSpot Form Builders
Limited Templates: Offers only a few pre-designed templates, which may not meet the needs of users looking for variety.
Basic Customization Options: Advanced customization features are limited unless you upgrade to a paid plan.
Pricing of Paid Plans: The paid plans can be expensive compared to other form builders with more features.
Not Suitable for Complex Forms: Primarily designed for marketing purposes, it may not be ideal for surveys or job applications.
Template Similarity: The available templates tend to be quite basic and not very distinct from one another.
EASY OF USE |4.5|
Step-by-Step Form Building – Ideal for Beginners
HubSpot has designed its entire marketing management platform to be user-friendly, making the form-building aspect of the marketing hub particularly accessible for beginners. If you’re new to creating online forms, you’ll find the step-by-step process easy to follow, along with helpful resources integrated into the tool to assist you along the way.
Drag-and-Drop
The drag-and-drop editor makes it easy to add, remove, rearrange, and create new form fields. After placing a form field, simply click on it to open the settings panel, where you can easily mark the field as required or add a CAPTCHA with just one click.
In-Editor Help
For those who may not be tech-savvy or find HubSpot’s options confusing, there’s a convenient “Learn more” drop-down in the top left corner of the editor that links to relevant knowledge base articles. Alternatively, you can click the help button in the bottom right corner to search the knowledge base for assistance.
Click to Chat
If you encounter an issue that you can’t resolve through the help section or if the tooltips in the settings panel aren’t helpful, paid plan users can use the Chat button located in the bottom right corner, next to the Help button. This feature connects you to the HubSpot bot, and if the bot can’t provide the information you need, it will escalate your query to a support agent for real-time assistance.
Getting Started with Building Forms
To add a preset form field, simply click on it and drag it to your desired position on the form—it’s that easy. If you want to create a new form field, choose the field type, and a “Create a new field” box will appear. You just need to name your field and adjust its settings.
Customizing colors and styles involves selecting the appropriate option and entering your brand colors instead of HubSpot’s default colors. Free users can only make global color changes, meaning all forms will share the same color scheme you select.
PERFORMANCE |4.5|
HubSpot’s support is divided between free-plan users and paying customers. If you opt for the free plan, you won’t have access to the customer support team, but you can still refer to the knowledge base or post questions on the community forum.
By selecting one of HubSpot’s paid plans, you gain access to various support channels, depending on your chosen plan:
Ticket Submission: You can submit a ticket and expect a response within one business day; this is available to all paid plan customers.
In-App Support: Access live chat support via the HubBot feature, also available to all paid plan users.
Call-In Support: Available for customers on the Professional plan and above, with US and international numbers to contact support.
PRICING |4.7|
When you initially sign up for HubSpot, you are automatically placed on the free plan. The Starter plan is the lowest-priced option and is billed monthly.
When comparing the Starter and free plans, the primary benefits of the paid plan related to forms are the removal of HubSpot branding and the ability to customize form styles. In fact, HubSpot sales agents often recommend sticking with the free plan unless you specifically require the style customization features.
The Professional and Enterprise plans come with higher monthly fees, which may be hard to justify, even considering the inclusion of smart forms. However, if your business is growing rapidly and you have a significant budget, these plans may be worthwhile. When you upgrade, you can choose between monthly or annual payments, and HubSpot accepts all major credit cards for added convenience.
HubSpot Form Builder
STARTER
₹4183
/MONTHS
HubSpot Form Builder
PROFESSIONAL
₹66928
/MONTHS
HubSpot Form Builder
ENTERPRISE
₹267712
/MONTHS
HubSpot Form Builder
STARTER
₹4183
/MONTHS
HubSpot Form Builder
PROFESSIONAL
₹66928
/MONTHS
HubSpot Form Builder
ENTERPRISE
₹267712
/MONTHS
HubSpot Form Builder Alternatives
Frequently Asked Question.
HubSpot’s Form Builder is a tool that allows users to create customizable forms for lead generation and customer engagement as part of the HubSpot marketing platform.
Yes, HubSpot offers a free plan that includes basic form-building features, making it accessible for small businesses and startups.
You can create various types of forms, including contact forms, registration forms, newsletter sign-ups, and pop-up forms. However, it is primarily designed for marketing purposes.
Yes, you can customize forms by adding fields, adjusting settings, and changing styles. However, advanced customization options are only available on paid plans.
If you use WordPress, you can install the HubSpot plugin for easy integration. For other platforms, you can use a share link or HTML embed code to publish your forms.
Progressive profiling is a feature that allows HubSpot to display different forms to returning visitors based on their previous interactions with your site, helping to gather more relevant information over time.
Yes, you can schedule up to three follow-up emails to be sent automatically after a form is submitted, helping you nurture potential leads.
HubSpot’s Form Builder supports multiple languages, including English, Spanish, French, German, and Chinese, along with additional languages in beta.
Free-plan users do not have access to direct customer support but can utilize the knowledge base and community forums for assistance.
HubSpot accepts all major credit cards for payments on paid plans, and you can choose between monthly or annual billing options.